Ankita VermaNov 24, 2025Remi is a subscription-first brand offering fully custom oral wellness products like night guards, retainers, and teeth whitening trays. They make it easy to get dentist-quality products at home for a fraction of the cost.
Brand
Founded by Oscar Adelman, Remi was started to make oral health more affordable and convenient. Customers order once, complete Remi’s patented easy-to-use impression kit (the first at-home impression kit cleared by the FDA and proven to be as effective as in-office impressions), and receive custom-fit appliances directly from Remi’s Las Vegas dental lab just a handful of days later. With subscriptions, replacements arrive automatically, so there is no need to remember to reorder or redo your impressions.
Step 1: Monetizing the Post-Checkout Experience
When Oscar was introduced to Pier39.ai through another user, the value was immediately clear.
Now, every Remi customer sees personalised, relevant offers right after checkout. When they engage, they earn Remi store credits that encourage them to shop again.
Step 2: Monetizing Subscription Renewals
It was a major opportunity in terms of volume, but Remi lacked a way to monetize it. The company was leaving engagement and revenue on the table.- Pier39 and Remi reimagined the renewal experience. The breakthrough came from the subscription renewal email.
Pier39 embedded personalized offers directly into those renewal emails. Customers could click, earn credits, and return to shop again. Suddenly, a channel that once felt unreachable became a powerful source of engagement and revenue.
The Biggest Challenge
There was no existing playbook for monetizing auto-renew traffic. Most brands would have stopped there.
But Oscar and the Remi team pushed forward, expanding the definition of “post-checkout” to include renewal moments. That shift turned a blind spot into one of Remi’s most valuable revenue channels.
The Results
The pilot was a clear success, delivering strong results across the board and exceeding the primary financial goal.
Pier39.ai helped us unlock incremental revenue we didn’t even know existed. Every transaction – including new customer and subscription renewals - now drives incremental margin. What surprised me most was how Pier39 turned our auto-renewal emails — which I thought was not a place we’d be able to monetize further — into one of our highest-performing touchpoints. The whole integration was effortless, and the team has been great to work with. This is a no-brainer for every retailer out there – and I’ve been quick to share Pier39 with my founder friends.
Key Takeaways
- Post-checkout monetization is just the beginning.
- Subscription renewals can be powerful revenue drivers.
- What looked like a channel without further upside became one of Remi’s strongest new margin contributors.
Want to see how Pier39.ai can help your brand monetize post-purchase moments without discounting or disruption?
Visit Pier39.ai or reach out at hello@pier39.ai
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